August 18, 1918

100 years ago, this week in 1917, The J. D. Este Company ran an ad in The Billboard for Skee-Ball Alleys with a testimonial from Mr. Geo. H. Russell, Manager of the Skee-Ball Alleys at Savin Rock in West Haven, Connecticut. Russel called the alleys a “howling success.”

“The alleys at Wilcox’s are a howling success and are taking in more money than any $10,000 investment at this resort and gaining each week on a daily average.”

Not much has changed! Skee-Ball is still one of the most popular games ever.